How our rescue dog became our travel influencer
I recently informed Mabel that we are going to Arran, Scotland for our holiday this summer. I described the mountains, the heather, and the beaches, and I asked her whether she would understand the accents of Scottish dog barks.
She looked at me with those chocolate brown, cautious eyes, head slightly tilted, with an expression that said: ‘What are you on about?’
Mabel came to us three years ago, aged six. She had spent her life in a puppy farm, bred repeatedly, and kept in terrible conditions. She arrived unkempt and frightened; wary of strangers, mobile phones, and sudden noises.

About the author
Simon Bradshaw is a lecturer in Tourism, Hospitality and Events at Christ Church Business School, Canterbury Christ Church University, Kent, England.
“GT” Insight Partner Tourism’s Horizon: Travel for the Millions invited Simon to write this “GT” Travel Experience.
She adores her human mum above all others. With me, she has grown from deep suspicion into a bond I was convinced she would not allow. Our son she treats like one of her own pups; with a mixture of love and quiet authority. She sometimes chooses to sleep on the bed and tolerates, or occasionally invites, cuddles. It is hard to imagine life without her.

The dog idea was not mine. I had been planning a once-in-a-lifetime family adventure to Japan. We were all excited. And then Mabel came to live with us. Without a single post or follower to her name, she became the most prominent travel influencer in our household.
I had assumed kennels or dog sitters would be part of the deal. But once we knew Mabel — her history, her anxieties, her absolute trust in the three of us — that was never going to happen. Now, every holiday decision starts with the question: where can we go that Mabel can go?
There are now 15.5 million dogs in the UK and the dog-friendly travel sector is projected to be worth $50.1 billion globally by 2030, with bookings for dog-welcome experiences surging over 260% year-on-year. Dogs can shape holiday plans entirely; quietly, without ever knowing they are doing it.
For us, every destination is now chosen with Mabel in mind. Can we get there by car? Is there an enclosed garden? Is our cottage set in a quiet lane, with space to find somewhere entirely unexpected to claim as her own; behind a sofa, under a staircase, or in the spare blanket cupboard?
Ireland: Worth the wait

We had always intended to visit Ireland throughout our 20 years of living in Liverpool. Mabel made it happen.
Now we live in the Southeast of England, so we drove across the country and through Wales, the Pembrokeshire coast emerging through the early morning mist.
The early ferry took us to Rosslare from Fishguard. The pre-booked kennel — a lonely prison cell amidst the petrol fumes — was not for our Mabel. She spent the crossing in the comfort of the car.
From Rosslare, we wound our way west along the stunning southern coast—Kilmore Quay, Waterford, Cork, Killarney, the Dingle Peninsula, and the Gap of Dunloe—where a long-awaited pint of Guinness, my first ever in the country, tasted exactly as it should.
This was the Wild Atlantic Way; unhurried, beautiful, and utterly worth the twenty-year wait. Mabel had never heard of it. She took us there anyway.
The Isle of Wight: Quietly waiting
We drove to Portsmouth, took the ferry across The Solent, and spent a week exploring an island that time has treated with the utmost respect. The Freshwater area in particular carries a quality that is quietly, charmingly, 1950s; cream teas, coastal paths, and country pubs, where you can almost hear a Baby Austin motor car honking its horn before turning a hedge-rowed bend. It was another holiday arranged with Mabel in mind.

Skiing the French Alps: Why not?

We drove through France to St Martin de Belleville in the French Alps, which was a revelation. Flying simply cannot replicate the joy of a road trip; the landscape shifting around you, the freedom to stop when something catches your eye.
On our return journey, we stayed overnight in Troyes; a city shaped like a champagne cork, sitting at the heart of the Champagne region, with its medieval timber-framed houses leaning together over narrow streets.
We wandered down the Ruelle des Chats—Cat Alley — where the upper floors lean so close together that, legend has it, cats could leap from one rooftop to another. Yet we had not planned to go to Troyes at all; it was a decision made looking at a map over dinner in the Alps, whilst Mabel snoozed amongst the blankets.
The mountain roads wound upwards through the snow towards St Martin de Belleville, with majestic peaks on all sides. All the while, our unwitting furry influencer was curled up on the back seat, fast asleep. I remember turning back and looking at her, and feeling, unexpectedly, grateful. If it was not for her, none of this would be happening. She had no idea.
The small print
The cost has become substantial, though. Every EU trip requires a vet-issued Animal Health Certificate; we paid £300 for France, only later discovering cheaper specialist providers to try next time. The mandatory tapeworm treatment on return adds another €60. Spontaneity suffers.
And it is prohibited to bring dog food or treats into the EU from the UK. This is worth knowing in advance; Mabel needs grain-free food, which is not so readily available in France.
The compromise

We still sometimes fly, but not as the family unit. My son and I have been to Majorca, Barcelona, and Madrid. My wife and son have their own adventures, too. We take turns staying home with Mabel.
Japan, Thailand, and other long-haul trips we would not want to miss; they are all still on the list. But if I am honest, I know when those trips are likely to happen: after Mabel has gone to the great kennel in the sky. And that thought, even writing it now, makes me sad.
My wife sometimes asks: ‘Do you think we’ll get another dog after Mabel?’ I find myself hesitating; because another dog, with its own needs and anxieties, would likely mean Japan never happens.
Japan can wait
The influencer economy may be worth billions. Yet the most influential travel curator in our household has never posted a thing, has only three offline followers, charges no commission, and is, it should be noted, terrified of mobile phones. She has taken us to destinations we had never considered, and places we had always meant to visit but never reached.
Mabel has taken us to Ireland, the Alps, and the Isle of Wight. This summer she is taking us to Arran. And after that, who knows?
Japan can wait.

Featured pic (top of post)
Queen of the castle, Carisbrooke, Isle of Wight. This image and all the others in this post were supplied by the author, Simon Bradshaw.
Where is this?
The pin on the “GT” Travel map that represents this “GT” Travel Experience points to Canterbury Cathedral in Mabel’s home county of Kent.



